Since the MyGigNet mission is to serve the people -- you -- that will help to build it, we are compiling a survey that we hope will give us a clearer idea of what it is that you want, need, and hope for. While we are working musicians with a lot of years of experience, we are experienced enough to know that each person's perspective is different. Our intent is to open the channels for a real dialog here, to determine priorities, and to establish a solid starting point for our data model and our hard launch. When the survey form is finished, you will be notified through our newsletter, but only if you are registered. So, please, if you haven't, then sign up. It costs nothing.
Also, tell others about us. They don't necessarily have to be musicians; they can be music service providers, management, agents, club owners, or fans. We want everyone to have the opportunity to help everyone else.
Your involvement and input are much appreciated and needed.
Monday, September 28, 2009
Saturday, September 12, 2009
The MyGigNet Manifesto: A Promise of Responsibility and Respect
Throughout the course of this undertaking, I have been met with either an open understanding of what we are attempting to accomplish -- for both those that create and those that enjoy music -- or a very conventional perspective that cannot see the forest for the trees. The first group is comprised, mostly, of the people that we are trying to serve and, most openly, by those that are younger. The second group is represented by mostly older musicians and aficionados, but seriously strong in those that can fund our project; the older ones resistant to technology and the investors too steeped in revenue models, projections, and forecasts to recognize the difference between finance and priming the pump of economy. The last group is the one that I have had to focus the most attention upon, especially over the last two years; they are the focus of my appeal to any and all of you that hold any hope for creating and sharing, in a robust and relevant environment, and receiving residual compensation for your contributions.
Investors have tended to see some compelling argument for the creation of a MyGigNet, but they relate best to tangible numbers, usually dollars. While not fluent, I have managed to understand where they are coming from enough to shake my head, thinking "they are stepping over dollars to get to dimes". It is impossible to place a tangible value on much of what transacts between people. What's it worth to get turned on to a new gig? What's the dollar value of finding the band, the CD, the download, the lesson, that moves your consciousness, capabilities, and capacities to the next level?
In thinking this through, realizing that some tangible reference has to be made in order to get the serious attention and commitment of socially conscious, conscientious, and responsible investors, there became apparent that the only avenue open was to post our promise, to persevere in its development and delivery, or to die trying. If we achieve a testable base of 5000 MyGigNet Citizen/Members, on something as simple and direct as a promise, we are convinced that this will demonstrate something of more value, as it is a growing and sustainable model. Imagine 50,000 or 500,000 -- on a promise.
We are keenly aware that the music industry (and the Internet, for that matter) is much too vested in product orientation, too often neglecting the creative process and, when it doesn't, reduces even that to product. If this is what determines the matching of supply to demand, then the best one can hope for is cursory in its results. MyGigNet is of the mind that, by emphasizing process orientation, we are acknowledging the act of creation, which, itself, implies the need to connect individuals through more than common knowledge, skill, and interest; we have to better represent the individuals, their wants, needs, perceptions, perspectives, and manner of engagement. This will result in deeper, defined, and relevant matches, whether as peer networks (creative clusters) or as information, sought and needed.
It is with this in mind that we deliver our solemn pledge:
To build a community governed by principles of personal and professional pertinence, with historically sound relational organization, and exercising the highest economic responsibility to our Citizen/Members; and to hold conscious resolve to the moral and social imperatives that promote the general welfare of these Citizen/Members. The modes and means for accomplishing this include, but are not limited to:
1. Pertinence -- derived through the Personal Profile Application, a MyGigNet format that allows the user to create a discreet, private program representing him/her as a distinct, deeply defined individual. This program can be continually revisited, answering more questions to develop a deeper, more dimensional personal "data avatar" that best represents the user.
2. Structure -- the repository for all things music, thematically organized down corridors that relate to Music Education; Business Education; Composition and Publishing; Recording and Distribution; Pre-venue Performance Development; Venue Performance and Professional Services; Organizations, Programs, and Funding; and Music Therapy. Each corridor will connect to related portals that are more specific to functional tasks and needs. The structural design reference is best described as a hybrid museum-library-classroom-lab.
3. Operation --MyGigNet, using the Personal Profile Application, will operate according to a Guild based model, with Masters, Journeymen, and Apprentices. The status of the individual within this Guild will depend on the tasks at hand, a well as the relative areas of expertise. In this regard, the older Master offers experience in life and career processes; the younger Master offers knowledge of new technological paradigms.
4. Economy -- a new paradigm of revenue distribution, accountable through and to those that contribute content, and determined by how often that content is accessed by other community members, as well as non-members.
The Promotion of the general welfare of the MyGigNet community will beget a positive individual and community identity, more direct problem solving, create a more perfect union/community (we acknowledge that this is not a new idea), and resulting in something of common, substantial value to defend against any and all threats to its integrity and existence.
Investors have tended to see some compelling argument for the creation of a MyGigNet, but they relate best to tangible numbers, usually dollars. While not fluent, I have managed to understand where they are coming from enough to shake my head, thinking "they are stepping over dollars to get to dimes". It is impossible to place a tangible value on much of what transacts between people. What's it worth to get turned on to a new gig? What's the dollar value of finding the band, the CD, the download, the lesson, that moves your consciousness, capabilities, and capacities to the next level?
In thinking this through, realizing that some tangible reference has to be made in order to get the serious attention and commitment of socially conscious, conscientious, and responsible investors, there became apparent that the only avenue open was to post our promise, to persevere in its development and delivery, or to die trying. If we achieve a testable base of 5000 MyGigNet Citizen/Members, on something as simple and direct as a promise, we are convinced that this will demonstrate something of more value, as it is a growing and sustainable model. Imagine 50,000 or 500,000 -- on a promise.
We are keenly aware that the music industry (and the Internet, for that matter) is much too vested in product orientation, too often neglecting the creative process and, when it doesn't, reduces even that to product. If this is what determines the matching of supply to demand, then the best one can hope for is cursory in its results. MyGigNet is of the mind that, by emphasizing process orientation, we are acknowledging the act of creation, which, itself, implies the need to connect individuals through more than common knowledge, skill, and interest; we have to better represent the individuals, their wants, needs, perceptions, perspectives, and manner of engagement. This will result in deeper, defined, and relevant matches, whether as peer networks (creative clusters) or as information, sought and needed.
It is with this in mind that we deliver our solemn pledge:
To build a community governed by principles of personal and professional pertinence, with historically sound relational organization, and exercising the highest economic responsibility to our Citizen/Members; and to hold conscious resolve to the moral and social imperatives that promote the general welfare of these Citizen/Members. The modes and means for accomplishing this include, but are not limited to:
1. Pertinence -- derived through the Personal Profile Application, a MyGigNet format that allows the user to create a discreet, private program representing him/her as a distinct, deeply defined individual. This program can be continually revisited, answering more questions to develop a deeper, more dimensional personal "data avatar" that best represents the user.
2. Structure -- the repository for all things music, thematically organized down corridors that relate to Music Education; Business Education; Composition and Publishing; Recording and Distribution; Pre-venue Performance Development; Venue Performance and Professional Services; Organizations, Programs, and Funding; and Music Therapy. Each corridor will connect to related portals that are more specific to functional tasks and needs. The structural design reference is best described as a hybrid museum-library-classroom-lab.
3. Operation --MyGigNet, using the Personal Profile Application, will operate according to a Guild based model, with Masters, Journeymen, and Apprentices. The status of the individual within this Guild will depend on the tasks at hand, a well as the relative areas of expertise. In this regard, the older Master offers experience in life and career processes; the younger Master offers knowledge of new technological paradigms.
4. Economy -- a new paradigm of revenue distribution, accountable through and to those that contribute content, and determined by how often that content is accessed by other community members, as well as non-members.
The Promotion of the general welfare of the MyGigNet community will beget a positive individual and community identity, more direct problem solving, create a more perfect union/community (we acknowledge that this is not a new idea), and resulting in something of common, substantial value to defend against any and all threats to its integrity and existence.
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