Sustainability, Responsibility, and the Positive Carbon Footprint of MyGigNet

Gas prices are rising to the point where we could find ourselves playing gigs that will net a loss from just the commute. I know that the “pay to play” element is rampant in major markets, but this is going too far. It's bad enough that, when commute time, alone, often puts us in the position of receiving less than minimum wage for our efforts, we have to consider the possibility of not playing in order to keep from sliding further behind, let alone get ahead. Add rehearsal time, equipment and vehicle purchase and maintenance costs, time and effort in seeking and confirming gigs, and our wages are much less. I know I don't have to mention the dwindling value of the dollar, itself, but that is more salt in the wound.

Whether it's a dollar, an hour, a kilowatt, or a footstep, this output can be translated into energy. Every breath can be measured; every effort quantified. So, you ask, “how does this daunting project – MyGigNet – change any of this?”. No one is suggesting that this is an effortless endeavor. What I am saying is that the efforts of one, shared with the many, is just a single example of “virtual recycling” -- if there is a vehicle, a center, for that resource. MyGigNet offers that recycling center. If you want to talk about the benefits arising from the socially responsible aspect, alone, then this goes well beyond the measurable value of saving steps for others through your individual input. The immeasurable values, from “doing the right thing” to the karmic return of these benefits, can ultimately be measured. Just like you keep a mileage log, MyGigNet will track, with your input, the efforts and energy saved through this process. The energy values can then be placed upon the whole of the effort and, especially in the age of $4 or even $5 a gallon, can be translated into carbon credit. This, my friend, has real world value. It buys something. And, since the economic principles embedded into MyGigNet include the cycling of all revenue sources into the community, it will level at least some of the playing field and further pay you for your work. My position is that we can make this argument, in a legal, qualified, and quantified sense, and glean the tax credits for ourselves, as a company and as a community. We are intent upon using corporate advantage to its best, brightest, and most responsible use.

David Kahl
President, CVO
MyGigNet